Keeping Experience in Mind: The Neuropsychology Behind Customer Journey Maps

Brands are often missing one key piece of data that will bring them the greatest customer benefits. Typically brands know the age, gender, spend, location, online duration time, and basket contents of their customers. This is useful transactional information – but not pivotal in terms of creating impactful brand resonance, relevance and engagement for the... Continue Reading →

Living the Change | Continuous transformation in the Experience Economy

We are living in non-linear times. In the past we had enough time to learn and analyze events, in order to initiate actions in the present that will secure our future. Today, the problem is that when you try to learn something from the past (however recent), the present is so different that it is... Continue Reading →

CX and the Aftermath of the Pandemic

The world has experienced a massive shock and resets across multiple fronts, and it all happened almost overnight. No warnings were sent out, no analyst of any kind could have predicted that. But yet, some were ready. They might not have prepared for this kind of wave, but they were able to quickly get back... Continue Reading →

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